Services
Digital & Data Infrastructure
We design and connect the tools behind your campaign; CRM, voter data, website, forms, phones, and analytics; so they serve a disciplined operation instead of creating chaos.
What we mean by "Digital & Data Infrastructure"
Most campaigns add tools one at a time; CRM here, texting platform there, a hastily built website -- and hope it hangs together. Digital & Data Infrastructure is where we step back and design the whole system: what tools you actually need, how they connect, and what data matters.
The goal isn’t a fancy tech stack. The goal is a structure that respects your voters and donors, keeps your team sane, and gives you clean, honest numbers.
What this usually looks like for a campaign
For most Republican campaigns, we recommend a standard stack instead of a pile of random tools. Typically that means:
A clean campaign website tied directly into your supporter database
A campaign CRM (often built around HighLevel) that tracks volunteers, donors, and key contacts in one place
A2P texting from your own supporter list for high-intent signups and events
Stripe-powered donation pages on your site, with optional WinRed build-outs for higher-budget races
Automated follow-ups so new supporters, volunteers, and donors never fall through the cracks
From there, we connect your existing voter data, phones, and any other tools you already use so everything serves one strategy instead of creating noise.
What you walk away with
A connected set of tools and data flows that your team actually understands; and can run every day.
Clean, centralized data
One reliable CRM integrated with your voter data, forms, donations, and outreach tools; so you’re not managing five different lists.
Documented stack & flow
A simple diagram and written explanation of which tools you use, what they do, and how information moves between them.
Standardized forms & intake
Unified forms and tags for volunteers, voters, and donors so you can segment and follow up without guesswork.
Dashboards you can trust
Basic dashboards for fundraising, voter contact, and growth so leadership can see what’s working at a glance.
How our infrastructure work runs
We’re not here to impress you with jargon. We’re here to untangle what you have, fix what’s broken, and build what’s missing.
Step 1
Inventory & issues
We inventory your current tools, accounts, lists, and data. We identify what’s working, what’s broken, and what no one is actually using.
Step 2
Design the stack
We recommend a clean stack: which tools to keep, which to replace, and how they should connect based on your size, budget, and race.
Step 3
Implement & connect
We configure tools, connect integrations, standardize forms and tags, and build simple automations that support your strategy.
Step 4
Train & hand off
We walk your team through the system, create basic how-to notes, and make sure at least one person on your side can run it without us.
The kinds of messes we clean up
If this sounds familiar...
You have multiple spreadsheets and no idea which list is current.
Volunteers and staff enter data different ways in different places.
Donor, voter, and volunteer data live in separate systems that don’t talk.
You can’t answer basic questions like “How many people did we actually contact last week?”
You’re nervous someone will lose access or misuse data because nothing is standardized.
After we’ve done our job...
You have one main system of record for people and activity.
Everyone uses the same forms, fields, and tags.
Voter, donor, and volunteer info is linked, not scattered.
You can see real numbers for contacts, sign-ups, and giving—without a fire drill.
Access is controlled, and you know where sensitive data lives.
Is Digital & Data Infrastructure the right fit?
A good fit if…
You’re a serious, right-of-center campaign, PAC, or advocacy group with real growth or turnout goals.
You already use or plan to use multiple tools (CRM, texting, phones, website, forms).
Your team is wasting time copying data between platforms or guessing who to contact.
You care about donor and voter trust—data sloppiness makes you uneasy.
Probably not a fit if…
You’re running a tiny, one-tool campaign and plan to keep it that way.
You want a quick “set it and forget it” hack instead of real structure.
You’re unwilling to consolidate or change tools, even if they’re clearly not working.
You don’t have anyone who can own the system once it’s built.
Examples of typical infrastructure engagements
Launch Blueprint & Website
Website, CRM, basic data flows, Stripe donation page, and simple email & text follow-ups.
Campaign Engine
Launch package plus texting, event workflows, more advanced tagging, and donation follow-ups.
Victory Suite
Campaign Engine plus ongoing advisory, WinRed build-outs, and monthly reporting.
Questions we get about infrastructure work
Do you force us onto specific tools or platforms?
We have opinions, but we’re not married to one vendor. For most small to mid-size Republican campaigns, we recommend a unified stack centered on a campaign-ready CRM (often HighLevel) and a simple, fast site. That said, if you already have tools that make sense, we’ll work with them.
Can you work with our existing tech or digital vendors?
Yes. Often we’re brought in precisely because vendors are doing their individual jobs, but no one has designed the structure that connects them. We fix the structure, not the blame.
Will our team actually be able to use what you build?
That’s the whole point. We avoid setups that only a consultant can run. Training and basic documentation are part of every infrastructure engagement.
Can this be done mid-cycle?
Yes. Many of our infrastructure projects are mid-cycle triage and rebuilds. We’ll prioritize changes that give you impact fastest.
